MID-MARKET IT PRIORITIES Report 2024

Our annual Mid-Market Report shines a light on shifting IT priorities and budgets and captures IT decision-maker sentiment towards cyber threats, AI, data and compliance. 

WHAT IS THE MID-MARKET PRIORITISING IN 2024?

With mid-market IT budgets tighter than ever, IT decision-makers are faced with the task of carefully aligning spend to the areas of business where it can deliver the biggest impact in 2024 and beyond. 

This year’s Mid-Market Priorities Report uncovers fascinating insight into key focus points for IT professionals in the mid-sector, highlighting where they feel IT investment and digital transformation will be best placed to support growth for their respective organisations. 

The report also delves into IT decision-makers’ thoughts and feelings surrounding some of the most talked about, tech-related topics, including cyber security, compliance and AI, as well as exploring attitudes towards ESG. 

24%

Say increasing hybrid cloud development is their most important objective for 2024

23%

Say making improvements to the customer experience they deliver is their key focus

33%

Will be dealing with AI-related threats and improving threat intelligence this year

17%

Lack confidence in their ability to prevent and respond to cyber

attacks

27%

See customer loyalty as the top benefit to following ESG

principles 

WHAT WILL YOU TAKE AWAY?

Understand the nature of change in mid-market IT budgets for 2024

Gain insight into IT decision-maker priorities for the year ahead

Get to grips with the most pressing cyber security concerns in the mid-market

Why IT decision-makers see ESG as an immediate way to stimulate growth

What key motivators are the driving force behind mid-market digital transformation

The Mid-Market IT Priorities Report 2024 is based on a survey conducted independently and exclusively for Node4 by Censuswide. It reveals the views of 503 IT decision-makers across the private healthcare, transport, retail, finance and insurance sectors. 

The findings are based on the views of Heads of IT, IT Directors, CIOs, CTOs and IT Managers in companies with 100-1,000 employees. 

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