Cookies and how they benefit you
Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile device when you browse websites.
Introduction
This website (https://node4.co.uk/) uses cookies and similar technologies to ensure the website functions securely, improves user experience, enables analytics, and supports marketing and account-based marketing activities where consent has been provided.
Cookies may vary depending on:
- The page visited (e.g. blog pages, videos, campaign pages)
- Whether you have accepted or declined cookies
- The services loaded on that page
What Are Cookies?
Cookies are small text files stored on your device that help websites function and collect information about how visitors interact with the site.
How We Use Cookies
We use:
- Strictly necessary cookies – required for security and functionality
- Analytics cookies – measure website usage
- Functionality cookies – support embedded content
- Marketing cookies – support advertising and targeting
We do not set non-essential cookies unless and until you provide your consent via the cookie banner.
For more information about how we collect, use, and protect personal data, please see our Privacy Policy: https://node4.co.uk/privacy-policy.
Legal Basis for Using Cookies
We use strictly necessary cookies as required to operate our website.
We only use analytics and marketing cookies where we have your consent, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
Cookies Used on This Website
Strictly Necessary Cookies
|
Name |
Purpose |
Provider |
Expiry |
Type |
|
_cfuvid |
Distinguishes users to support traffic management and prevent abuse |
Cloudflare |
Session |
Third-party |
|
__cf_bm |
Bot protection and traffic management |
Cloudflare / HubSpot & third parties |
Session |
Third-party |
|
__hs_cookie_cat_pref |
Stores cookie consent preferences |
HubSpot |
Session |
First-party |
|
__hs_do_not_track |
Prevents tracking by HubSpot |
HubSpot |
Session |
First-party |
Some strictly necessary cookies may be set by third-party services required for the secure delivery of website content, such as content delivery networks or embedded services.
Analytics Cookies (Consent Required)
|
Name |
Purpose |
Provider |
Expiry |
Type |
|
__hstc |
HubSpot analytics tracking |
HubSpot |
Session |
First-party |
|
hubspotutk |
Visitor identifier (HubSpot) |
HubSpot |
Session |
First-party |
|
__hssc |
Session tracking |
HubSpot |
Session |
First-party |
|
__hssrc |
Identifies new sessions |
HubSpot |
Session |
First-party |
|
_ga |
User identification (Google Analytics) |
|
Session |
First-party |
|
_ga_HQPQX764E7 |
Analytics session state |
|
Session |
First-party |
|
_gid |
Tracks short-term activity |
|
Session |
First-party |
|
_gat |
Controls request rate |
|
Session |
First-party |
|
_dc_gtm_UA-20115073-1 |
Supports GTM execution |
|
Session |
First-party |
|
li_sugr |
Probabilistic identity matching |
|
Session |
Third-party |
Functionality / Embedded Media Cookies
|
Name |
Purpose |
Provider |
Expiry |
Type |
|
YSC |
Ensures secure video playback session |
YouTube |
Session |
Third-party |
|
VISITOR_INFO1_LIVE |
Video performance / bandwidth measurement |
YouTube |
Session |
Third-party |
|
VISITOR_PRIVACY_METADATA |
Stores privacy preferences |
YouTube |
Session |
Third-party |
|
__Secure-YNID |
Stores preferences / service optimisation |
YouTube |
Session |
Third-party |
|
__Secure-ROLLOUT_TOKEN |
Supports feature rollout/testing |
YouTube |
Session |
Third-party |
|
AnalyticsSyncHistory |
LinkedIn sync tracking |
|
Session |
Third-party |
|
test_cookie |
Checks browser supports cookies |
Google (DoubleClick) |
Session |
Third-party |
|
cookietest |
Tests cookie functionality |
Node4 |
Session |
First-party |
Advertising / Marketing Cookies (Consent Required)
These cookies may be used to track visitors across websites, build profiles of business or user interests, and support targeted advertising.
|
Name |
Purpose |
Provider |
Expiry |
Type |
|
_fbp |
Facebook advertising tracking |
Meta |
Session |
First-party |
|
fr |
Facebook user identification |
Meta |
Session |
Third-party |
|
_gcl_au |
Google Ads conversion tracking |
|
Session |
First-party |
|
UserMatchHistory |
LinkedIn ad tracking |
|
Session |
Third-party |
|
bcookie |
LinkedIn browser identifier |
|
Session |
Third-party |
|
bscookie |
LinkedIn secure identifier |
|
Session |
Third-party |
|
lidc |
LinkedIn routing/tracking |
|
Session |
Third-party |
Account-Based Marketing & Ad-Tech Cookies
These cookies support account-based marketing (ABM), targeting, and advertising ecosystems.
|
Name |
Purpose |
Provider |
Expiry |
Type |
|
tuuid |
Visitor identification (ABM tracking) |
Demandbase |
Session |
Third-party |
|
tuuid_lu |
Timestamp / ad optimisation |
Demandbase |
Session |
Third-party |
|
pxrc |
Advertising / analytics sync (LiveRamp) |
RLCDN |
Session |
Third-party |
|
rlas3 |
Advertising measurement |
RLCDN |
Session |
Third-party |
|
tvid |
Video advertising tracking |
Tremorhub |
Session |
Third-party |
|
tv_UIDM |
Advertising identifier |
Tremorhub |
Session |
Third-party |
|
audit |
Advertising delivery tracking |
Rubicon Project |
Session |
Third-party |
|
audit_p |
Advertising tracking variation |
Rubicon Project |
Session |
Third-party |
|
khaos |
Advertising targeting |
Rubicon Project |
Session |
Third-party |
|
khaos_p |
Advertising / consent tracking |
Rubicon Project |
Session |
Third-party |
|
receive-cookie-deprecation |
Ad ecosystem compatibility |
Rubicon Project |
Session |
Third-party |
|
CMPRO |
Advertising profiling |
Casale Media |
Session |
Third-party |
|
CMID |
Advertising tracking |
Casale Media |
Session |
Third-party |
|
CMPS |
Advertising profiling |
Casale Media |
Session |
Third-party |
Third-Party Content
Certain cookies are only set when specific content is loaded, including:
- Embedded videos (e.g. YouTube)
- Social media integrations
- Marketing / campaign landing pages
- Partner integrations
This means cookie usage may vary depending on the page visited.
Cookie Consent
When you visit our website, you are presented with a cookie banner that allows you to choose to accept all cookies, reject non-essential cookies, or manage your preferences by category where this option is available.
You can update your cookie preferences at any time via your browser settings.
We are currently enhancing our cookie management functionality to provide a preference management tool.
Cookie Duration Notice
Cookie durations listed in this policy are based on our current website configuration and scan results.
In many cases, cookies are configured as session-based, meaning they are deleted when you close your browser.
However:
- Some cookies may be dynamically recreated across sessions
- Cookie duration may vary depending on consent, browser behaviour, and third-party service behaviour
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact our Data Protection Officer:
- Email: dpo@node4.co.uk
- Tel: 0845 123 2222
Speak to Our Solution Experts
If you’d like to know more, our team of experts will be happy to help with your queries.