Manage your entire sales pipeline from a single platform. Accounts Contacts Leads Opportunities Quotes

Support successful adoption across your team. User training Documentation Handover support

4Start | AI-Powered Smarter Dynamics CRM

What is 4Start?

4Start is Node4's rapid implementation of Microsoft Dynamics 365 Sales, designed for businesses looking to move beyond spreadsheets, disconnected processes and limited sales visibility. The solution provides a structured, proven route to a modern CRM, helping your team manage customers, opportunities and pipeline performance from a single platform.

Unlike traditional CRM projects that can take months to deliver, 4Start follows a fixed-scope approach focused on getting your business up and running quickly with the capabilities sales teams need most.

Speak to a specialist priority

Smarter, AI-Powered CRM
Delivered in 4 Weeks

So, what's Included? Everything you need to establish a modern sales operation.

Sales Management

Manage your entire sales pipeline from a single platform.

Accounts
Contacts
Leads
Opportunities
Quotes

Productivity & Collaboration

Work within the Microsoft tools your teams already use.

Outlook Integration
Microsoft Teams Integration
Microsoft Copilot
SharePoint Integration

Visibility & Reporting

Gain the insights needed to make confident decisions.

Pipeline reporting
Sales dashboards
Forecasting visibility
Activity tracking

Enablement

Support successful adoption across your team.

User training
Documentation
Handover support

Are currently using spreadsheets, Outlook or a basic CRM to manage sales activity

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Struggle to get a clear view of your pipeline and sales performance

Want to create a more consistent and repeatable sales process

Need a faster route to Microsoft Dynamics 365 Sales

Want predictable delivery without months of workshops and discovery phases

Are looking to improve sales productivity with Microsoft Copilot and Microsoft 365 integration

CRM Alone or Connected to Business Central?

Whether you're looking for a standalone CRM or a connected CRM and ERP experience, 4Start can support both routes.

Want to compare the available options?

Download the 4Start Guide for a full package comparison, implementation options, what's included and pricing information.

Download now

Deployed in Weeks, Not Months

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Kick-Off

Sales handover, methodology walkthrough, environment and licensing setup.
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Configuration & Build

Core CRM setup, business process flows, integrations, and dashboards.
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Training, Testing & Deployment

User acceptance testing, super-user training, and system documentation.
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Go-Live & Support

Hypercare support and issue resolution to ensure a smooth transition.

Dynamics 365 Sales + Business Central. Better Together

Already using Business Central (SaaS)? With Node4’s 4Start approach, you can connect Dynamics 365 Sales and Business Central in as little as four weeks, creating a seamless quote-to-cash process from opportunity to invoice. Share live customer, pricing and order data across sales and finance, reduce manual entry, and gain complete visibility across the customer journey. Watch the video to see how the two solutions work seamlessly together.

Cottam Brush & Their CRM 4Start Journey

Growth targets are easy to set.

Building a sales operation that can actually deliver them? That’s where the challenge begins, especially when sales activity isn’t connected to your finance data in Microsoft Dynamics 365 Business Central.

Watch how Cottam Brush transformed their sales operation with Dynamics 365 Sales, delivered through our 4Start rapid deployment approach.

Speak to a specialist

Consultative Approach
priority

Consultative approach that starts with your revenue motion, not the toolset

Microsoft Expertise
priority

Microsoft-aligned delivery that keeps you on the supported path for Copilot and AI capabilities

Outcome Focussed
priority

Focus on measurable adoption, so CRM becomes the way work gets done

Tailored 4Start Package
priority

A right-sized CRM rollout designed for SMBs and growth-focused teams, fast, efficient, and outcome-driven.

Fixed-Price Model Benefits
priority

Transparent pricing, predictable costs, and reduced risk, so you know exactly what you’re getting.

Results and Efficiency
priority

Minimal workshops, rapid deployment, and measurable impact from day one.

Accreditation and certifications

priority

Specialists who implement and optimise Dynamics 365 Sales for enterprise operating models
priority

Experience connecting Sales with Outlook, Teams and SharePoint to reduce friction for end users
priority

Practical adoption focus, including governance for Copilot usage, permissions, and safe roll-out
priority

Delivery aligned to Microsoft’s product direction across Copilot, agents and seller experience improvements

Ravikiran Mistry

Principal CE Presales Consultant

David Brettell

CRM Engagement Manager

Jay Fitzhenry

VCTO for AI

Annie Klongdee

CRM Doctor

UK’s leading D365 Business Central and NAV partner

As the UK’s largest Dynamics 365 Business Central partner and a full‑scale Microsoft partner, we combine proven delivery with deep expertise, all backed by Inner Circle status, 3,000+ certifications, Direct CSP access, and a leading Business Central ecosystem.

Find out more

Webinar: Start for Sales – CRM Without the Long Project

Get Dynamics 365 Sales up and running in just 4 weeks with a fixed-price deployment, Copilot AI, and a choice of standalone CRM or Business Central integration.

When: Thursday 20th August 2026

Reserve your spot today and discover a faster route to CRM success.

Book Today

N4 - Webinar - 4Start for Sales 2026 869x813

4Start CRM FAQs

As the top Dynamics NAV and Dynamics 365 Business Central Partner based in the UK and Ireland, we get a lot of questions from prospective and current customers.

To give you an idea of what we can do and the knowledge within our team, we’ve compiled some of the questions we most frequently receive about 4Start CRM.

What is 4Start CRM?

4Start is Node4's templated implementation of Dynamics 365 Sales. It is a rapid, fixed-scope deployment designed to deliver immediate value with predictable costs. In plain terms: you get a fully configured, AI-powered CRM up and running in four to five weeks, without the complexity or cost of a traditional project.

Who is 4Start designed for?

4Start is ideal for SMBs and growing businesses that want to get up and running quickly with Dynamics 365 Sales without the complexity, cost, or risk of traditional CRM projects. It is particularly well suited to growth-minded sales teams who want structure, speed, and results from day one.

What does 4Start include?

With 4Start, you get a smarter, AI-powered CRM for sales productivity with fast, structured rollout, minimal workshops, and measurable results from day one.

The core features included are:

Accounts and contacts management
Lead and opportunity management
Activities and notes logging
Products and price lists
Quotes and orders
Dashboards and reporting
Copilot (AI productivity)

How long does it take to go live?

The implementation runs across four weeks:

Kick-Off - Week 1: Sales handover, methodology walkthrough, environment and licensing setup.
Configuration & Build - Week 2: Core CRM setup, business process flows, integrations, and dashboards.
Training, Testing & Deployment - Week 3: User acceptance testing, super-user training, and system documentation.
Go-Live & Support - Week 4: Hypercare support and issue resolution to ensure a smooth transition.

Does 4Start integrate with the tools my team already uses?

Yes. Dynamics 365 Sales connects with Outlook, Teams, Word, Excel, SharePoint, and Power BI, enabling your teams to collaborate, analyse, and act, all within the tools they already use. No need to change how your team works - 4Start fits around them.

Can 4Start integrate with Business Central?

4Start is the only low fixed-cost solution that fully integrates Dynamics 365 Sales with Business Central (SaaS). 4Start for BC brings Dynamics 365 Sales and Business Central together for a seamless quote-to-cash process, stronger alignment, and AI-powered insights.

If you are not yet on Business Central, 4Start is also available as a standalone CRM solution.

What if we are not using Business Central?

No problem. For organisations not using Business Central, 4Start is also available as a standalone solution for Dynamics 365 Sales, offering the same robust functionality, rapid deployment, and fixed-price delivery model to help you drive sales efficiency and ROI.

What AI capabilities does 4Start include?

Dynamics 365 Sales offers AI-powered insights through tools like Sales Copilot. With 4Start, you can gain advanced sales insights with robust reporting and forecasting tools, and automate sales processes to close deals faster and boost productivity.

The AI in 4Start is there to make your team more effective, not to add complexity.

How do we get started?

Simple. Speak to one of our specialists and we will walk you through the 4Start methodology, scope, and next steps. No lengthy workshops, no big bang approach - just a clear plan to get your sales team up and running fast.

4Start for Sales: A Simpler Route to Modern CRM