Discover what’s working, what’s not, and what smart leaders are doing differently. 

Why download?

See what 600+ business and IT leaders across the UK mid-market are really prioritising right now. Understand how tech investment is shifting – and what it means for productivity and competitiveness. 

Decode the AI Reality

Learn why AI ranks 9th in strategic priorities – and why that’s a red flag for future growth. Uncover the hidden disconnect between business ambition and technical execution. 

Tackle the Talent & Skills Gap 

With 93% of organisations facing IT skills shortages, this report shows how others are responding — and what role managed services and automation will play. 

Expose Cybersecurity Complacency 

Despite 92% claiming confidence in their defences, 31% aren’t actively addressing cyber threats. This report digs into the reality behind the overconfidence. 

Understand the Cloud Recalibration 

97% of firms are pulling workloads back from the public cloud.

What you’ll learn

What are the top 10 strategic priorities for organisations  

Where business and IT leaders are misaligned and need support 

What’s really driving cloud repatriation in the mid-market 

The state of hybrid work, cyber resilience, and AI adoption 

Build a more productive and agile organisation 

Our report is perfect for…

C-Suite leaders in mid-market organisations

Technology, Strategy, Operations, and Transformation leaders 

Policy influencers and ecosystem partners 

Anyone focused on closing the productivity gap 

Read more about the Mid-Market…

AI-Ready
AI

Is your business AI-ready?

Explore how companies are adopting AI and the challenges associated with it. Evaluate if your business is AI-ready to get started.
Blog The Node4 Team
Cloud

Cloud infrastructure priorities for mid market

The cloud infrastructure is undergoing some powerful transformations. Today’s mid-market organisations are making strategic choices about where and how they host critical workloads
Blog The Node4 Team
Productivity

Addressing IT Skills Shortage

The IT sector is evolving faster than ever before. Technologies like artificial intelligence, cloud computing, and cybersecurity are reshaping the digital landscape.
Blog The Node4 Team

Based on original research and independent analysis from over 600 IT & business leaders

Plus insight from Node4’s senior leadership and experts across cloud, data, cyber and more.

Interested in knowing more?

Upcoming Mid-Market Events

Webinar: How to solve a problem like AI

Tuesday 27th MayMarchMarch

Unlock the full potential of AI in your mid-market organisation! We explore how strong leadership, strategic integration, and effective collaboration between IT and business users can help overcome obstacles, prioritise impactful projects, and enhance productivity.

Webinar: Key Tech Priorities for SMB’s in 2025

Thursday 29th MayMarchMarch

Join industry experts Jeff Barlow, Lisa Healey, and Mark Wilson in this insightful Node 4 webinar as they unpack the findings of their mid-market report. Discover the latest tech priorities, strategic challenges, and growth opportunities for SMBs.

Webinar: Mid-Market Trends & What they mean for Channel Partners

Tuesday 10th JuneMarchMarch

Explore the latest mid-market trends and their implications for MSPs, VARs, and telecommunications companies in the UK with industry leaders Geoff Barlow, Phil Alton, and Mark Wilson.

Get in touch

If you’d like to know more about our Mid-Market report or our wider range of services or just for a little chat, get in touch using the form on the right.
Our team of certified friendly tech professionals will be happy to help with any query you may have.

You can also learn more about our range of services, including our IT security, data centre services, colocation hosting and managed IT services.

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