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Key Tech Priorities for SMB’s in 2025
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Summary: In our newest Node 4 webinar, Jeff Barlow, Lisa Healey, and Mark Wilson discuss the findings of the mid-market report and its implications for SMBs. They share insights on current tech priorities, strategic challenges, and growth opportunities. Key topics includes AI, sustainability initiatives, and data management.
The report highlights different perspectives between IT leaders and business executives, particularly in viewing technology as a growth tool.
Key Insights:
- 📈 Growth vs. Technology Adoption: SMBs show strong ambition for growth but hesitate to adopt new technology solutions, indicating a need for better education on leveraging these tools effectively.
- 🚀 Emerging Tech Readiness: SMBs recognize the potential benefits of AI and automation but are still in initial preparation stages, focusing on secure data management before full adoption.
- 🌿 Sustainability as a Business Differentiator: Sustainability initiatives are increasingly seen as vital for compliance, enhancing brand reputation, and attracting talent in a competitive job market.
- 🕵️♂️ Cybersecurity and Business Responsibility: Cybersecurity is often misinterpreted as solely an IT issue, leading to vulnerabilities that could be mitigated through comprehensive training and awareness programs across all organizational levels.
- 🗄️ Integration Over New Systems: Leveraging existing systems can reduce costs and enhance operational efficiency, showcasing a trend towards system integration rather than complete overhauls.
- 📊 Data Quality as a Barrier: Poor data quality remains a significant barrier to adopting advanced technologies like AI, emphasizing the need for SMBs to focus on data integrity and relevance.
- ✉️ Client Trust in Managed Services: SMBs increasingly trust MSPs for IT solutions, mitigating risks related to talent shortages and enabling companies to focus on core business strategies rather than operational tasks.
This webinar provides valuable insights for SMBs aiming to navigate the complexities of technology adoption and strategic growth.
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