48% of GenY and tech-savvy customers are likely to switch banks this year due to lacking services.
Customers today are much more discerning and tech-savvy. They want personalised, customised, efficient service, and they want to be able to communicate with companies on their own terms, through a variety of channels.
Streamlining applications and making them more user-friendly is an important step in retaining existing customers and attracting new ones.