Skip to content

4Start CRM
For Dynamics
365 Sales

Unlock smarter selling and better forecasting from day one.

Fast, Fixed CRM Deployment with Predictable Cost & Immediate Value.

If your business is being held back by disconnected systems, siloed teams, duplicated effort, or poor data visibility, it’s time to rethink how you manage sales.

4Start is Node4’s rapid, fixed-scope implementation of Dynamics 365 Sales, designed to deliver immediate value with predictable costs.

It gives you a smarter, AI-powered CRM that connects your teams, data and processes from day one. With a structured rollout, minimal workshops and a focus on outcomes, 4Start removes the complexity of traditional CRM projects, so you can start driving productivity, insight and growth straight away.

Eden

Smarter, AI-Powered CRM
Delivered in 4 Weeks

Rapidly Deployed CRM
finance_mode

Rapid deployment framework, led by experts with decades of experience to shorten time-to-value.

Sales Engine
support_agent

Pre-configured sales processes aligned to best practice, giving you a powerful sales engine in days, not months.

Integration
online_prediction

Seamless integration with Business Central for finance and operational visibility.

Workflows
manage_history

Automated workflows across accounts, opportunities and pipeline management. Giving you total command of your data.

AI-Ready
sync

AI-ready data foundations, enabling Copilot and advanced analytics, to push your business forward at scale.

Deployed in Weeks, Not Months

4Start is designed to quickly move your CRM beyond basic record-keeping into revenue-driving capability:

  • Efficiency – reduce admin through automation and structured processes

  • Insight – unify customer and operational data for real-time forecasting

  • Productivity – empower teams with AI-driven recommendations and summaries

  • Scalability – built on Microsoft’s platform, ready for ongoing innovation

  • Experience – enable more consistent, personalised customer engagement
  • looks_one
    looks_one

    Kick-Off

    Sales handover, methodology walkthrough, environment and licensing setup.

  • looks_two
    looks_two

    Configuration & Build

    Core CRM setup, business process flows, integrations, and dashboards.

  • looks_3
    looks_3

    Training, Testing & Deployment

    User acceptance testing, super-user training, and system documentation.

  • looks_4
    looks_4

    Go-Live & Support

    Hypercare support and issue resolution to ensure a smooth transition.

Features & Functionality

Opportunity Management
priority

Activities & Notes Logging
priority

Products & Price Lists
priority

Quotes & Orders
priority

Dashboards & Reporting
priority

Copilot (AI productivity)
priority

Accounts & Contacts Management
priority

Lead Management
priority

Start CRM Customer Story

Cottam Brush & Their CRM Journey

Growth targets are easy to set.

Building a sales operation that can actually deliver them? That’s where the challenge begins, especially when sales activity isn’t connected to your finance data in Microsoft Dynamics 365 Business Central.

Watch how Cottam Brush transformed their sales operation with Dynamics 365 Sales, delivered through our 4Start rapid deployment approach.

Why Node4?

Speak to a specialist

Consultative Approach
priority

Consultative approach that starts with your revenue motion, not the toolset

Microsoft Expertise
priority

Microsoft-aligned delivery that keeps you on the supported path for Copilot and AI capabilities

Outcome Focussed
priority

Focus on measurable adoption, so CRM becomes the way work gets done

Responsible Governance
priority

Practical governance for permissions and responsible use of AI-supported features

Integration Specialist
priority

Engineering-led integration experience to connect customer systems and reduce duplication

Tailored 4Start Package
priority

A right-sized CRM rollout designed for SMBs and growth-focused teams—fast, efficient, and outcome-driven.

Fixed-Price Model Benefits
priority

Transparent pricing, predictable costs, and reduced risk, so you know exactly what you’re getting.

Results and Efficiency
priority

Minimal workshops, rapid deployment, and measurable impact from day one.

Made 4 Business

Frame 37
Plus icon-May-12-2026-09-26-41-6856-PM

Government

Frame 33
Plus icon-4

Logistics & Supply

Frame 31
Plus icon-3

Retail

Frame 30
Plus icon-2

Healthcare

Frame 28
Plus icon-1

Housing

Frame 23
Plus icon

Automotive

Accreditation and certifications

Credibility indicators you should expect from Node4 delivery: 

  • priority
    Specialists who implement and optimise Dynamics 365 Sales for enterprise operating models
  • priority
    Experience connecting Sales with Outlook, Teams and SharePoint to reduce friction for end users
  • priority
    Practical adoption focus, including governance for Copilot usage, permissions, and safe roll-out
  • priority
    Delivery aligned to Microsoft’s product direction across Copilot, agents and seller experience improvements

Meet the Experts

Emma Roe

CXM Practise Director

Emma Roe-1 1

Tom Bevan

Pre-Sales & Technology Director

Tom Bevan-1 1

Jay Fitzhenry

VCTO for AI

Jay Fitz-2 1

Joy Hambridge

Head of CRM Doctor

Joy Hambridge-1 1

UK’s leading D365 Business Central and NAV partner

As the UK’s largest Dynamics 365 Business Central partner and a full‑scale Microsoft partner, we combine proven delivery with deep expertise, all backed by Inner Circle status, 3,000+ certifications, Direct CSP access, and a leading Business Central ecosystem.
Find out more
MS Badges

Download the
Dynamics 365
Guide now

Get the proven steps for CRM success in our 4Start for Dynamics 365 guide

Take a look download
Dynamics Image

4Start CRM FAQs

As the top Dynamics NAV and Dynamics 365 Business Central Partner based in the UK and Ireland, we get a lot of questions from prospective and current customers.

To give you an idea of what we can do and the knowledge within our team, we’ve compiled some of the questions we most frequently receive about 4Start CRM.

What is 4Start CRM?
4Start is Node4's templated implementation of Dynamics 365 Sales. It is a rapid, fixed-scope deployment designed to deliver immediate value with predictable costs. In plain terms: you get a fully configured, AI-powered CRM up and running in four weeks, without the complexity or cost of a traditional project.
Who is 4Start designed for?
4Start is ideal for SMBs and growing businesses that want to get up and running quickly with Dynamics 365 Sales without the complexity, cost, or risk of traditional CRM projects. It is particularly well suited to growth-minded sales teams who want structure, speed, and results from day one.
What does 4Start include?
With 4Start, you get a smarter, AI-powered CRM for sales productivity with fast, structured rollout, minimal workshops, and measurable results from day one.
 
The core features included are:
  • Accounts and contacts management
  • Lead and opportunity management
  • Activities and notes logging
  • Products and price lists
  • Quotes and orders
  • Dashboards and reporting
  • Copilot (AI productivity)
How long does it take to go live?
The implementation runs across four weeks:
  • Kick-Off - Week 1: Sales handover, methodology walkthrough, environment and licensing setup.
  • Configuration & Build - Week 2: Core CRM setup, business process flows, integrations, and dashboards.
  • Training, Testing & Deployment - Week 3: User acceptance testing, super-user training, and system documentation.
  • Go-Live & Support - Week 4: Hypercare support and issue resolution to ensure a smooth transition. 
Does 4Start integrate with the tools my team already uses?
Yes. Dynamics 365 Sales connects with Outlook, Teams, Word, Excel, SharePoint, and Power BI, enabling your teams to collaborate, analyse, and act, all within the tools they already use. No need to change how your team works - 4Start fits around them.
Can 4Start integrate with Business Central?
4Start is the only low fixed-cost solution that fully integrates Dynamics 365 Sales with Business Central.4Start for BC brings Dynamics 365 Sales and Business Central together for a seamless quote-to-cash process, stronger alignment, and AI-powered insights.
 
If you are not yet on Business Central, 4Start is also available as a standalone CRM solution.
What if we are not using Business Central?
No problem. For organisations not using Business Central, 4Start is also available as a standalone solution for Dynamics 365 Sales, offering the same robust functionality, rapid deployment, and fixed-price delivery model to help you drive sales efficiency and ROI.
What AI capabilities does 4Start include?
Dynamics 365 Sales offers AI-powered insights through tools like Sales Copilot.With 4Start, you can gain advanced sales insights with robust reporting and forecasting tools, and automate sales processes to close deals faster and boost productivity.
 
The AI in 4Start is there to make your team more effective, not to add complexity.
How do we get started?
Simple. Speak to one of our specialists and we will walk you through the 4Start methodology, scope, and next steps. No lengthy workshops, no big bang approach - just a clear plan to get your sales team up and running fast.

Ready for the power of 4Start?

Speak to our Dynamics 365 specialist experts, today.

Speak to a specialist