Mid-Market Trends & What They Mean For Channel Partners

Watch on-demand

Mid-Market Trends & What They Mean For Channel Partners

Join us for an insightful webinar where we delve into the latest mid-market trends and their implications for managed service providers (MSPs), value-added resellers (VARs), and telecommunications companies in the UK. Our expert panel, including Geoff Barlow (Product and Strategy Director), Phil Alton (Channel Business Director), and Mark Wilson (Technology and Innovation Director), will discuss key findings from our newly released mid-market report.

Highlights

• 🚀 Investment in Efficiency: The rise in IT spending indicates that mid-market companies are seeking to improve operational efficiency. With macroeconomic pressures on the rise, partners can leverage this trend by offering solutions aimed at boosting productivity and competitive positioning.
• 🌐 Pragmatic Cloud Adoption: The shift away from public cloud indicates a market demand for tailored solutions that fit specific business needs. This trend emphasises the importance of flexibility for channel partners to provide individualised services tailored to different workloads.
• 🔎 Navigating Data Sovereignty: Organisations are increasingly cautious about where their data resides, prompting partners to develop solutions that address data sovereignty issues. This trend can be capitalised on by emphasising local data centres and compliance with regional regulations.
• 🤔 AI Misunderstanding: The perceived gap between business leaders and IT decision-makers regarding AI showcases an opportunity for training and strategy alignment. Partners can help bridge this divide by educating clients about potential AI applications and showcasing value propositions.
• 🔒 Addressing Security Confidence: While high confidence in security measures exists, the lack of proactive steps shows a disconnect. Partners should work to ensure that not just perceived confidence is built, but also genuine preparedness against threats through robust security strategies.
• 🛠️ Skills Gap Supply Challenge: The high demand for IT skills and the reported shortages mean that partners must find innovative ways to fill gaps, like leveraging external talent or offering training. This strategic move can enhance service delivery and minimise operational risks.
• 📊 Holistic Cybersecurity Approach: The trend toward a comprehensive approach to cybersecurity presents an opportunity for partners to offer complete solutions that address multiple layers of security needs, moving beyond merely checking off compliance boxes to implementing effective security measures.